Illustration
Campaign creation
Digital design
Visual identity
This project focuses on the development of a bold and engaging brand identity for the product. The visual identity captures the dynamic and expressive nature of music discovery, combining vibrant design elements with a user-friendly aesthetic. The branding aims to appeal to music enthusiasts by reflecting the energy, personality, and creativity of the app's purpose.
From typography and colour palette to logo design and iconography, the identity was crafted to ensure consistency across digital platforms and to support a seamless user experience.